The Bundesliga is releasing a limited capsule collection with the streetwear fashion label distorted people under the name "bonding generations".
The Bundesliga has been uniting generations for 60 years. To mark this anniversary, an 11-piece collection will be released in December with the Munich-based label distorted people. One hundred percent of the profits from the sale of the collection will be donated to "Freunde alter Menschen e.V." - an organization that campaigns against loneliness in advanced age.
A 90-second video featuring Bundesliga legend Claudio Pizarro was shot to raise awareness of the issue and will be shown on social media from November 28, 2023. The protagonists of the commercial are also the campaign models for the photo shoot.
The collaboration illustrates the two brands' aspiration to interpret and use sport and fashion as a platform. The resulting collection expresses the appreciation of diversity and inclusion within individual communities - regardless of age, origin, gender or religion.
The collection consists of 11 unisex items in sizes XS - XXXL and includes a tracksuit, a hoodie with changeable statement patches, a jacket, a beanie, a scarf, a shoulder bag, socks, a T-shirt and a necklace. A long-sleeved retro football jersey has also been designed. The high-quality metal details include the key visuals of both brands as well as the iconic Bundesliga championship trophy. The price range of the products goes from 14.95 EUR - 159.95 EUR.
In addition to being on sale, the jersey will also be integrated into the current version of the EA FC24 game series, where it will be available digitally.
The collection will be released on 10.12.2023 at 7 pm on www.distortedpeple.com. In addition to the online store, the 11 pieces will also be available in limited quantities in all distorted people stores and at selected retailers.
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