Borussia Mönchengladbach sell stadium naming rights, starting 2026/27
Borussia Mönchengladbach are selling the naming rights to their stadium for the first time, with the club's Borussia-Park to be renamed ista-Borussia-Park from next season.
Gladbach and ista signed a sustainability partnership in summer 2025. The collaboration now includes a naming partnership for the Borussia-Park stadium, which has been sponsor-free since its official opening in July 2004. The deal is expected to run until at least 2031.
"We're delighted to have found a partner in ista that not only gives Borussia-Park an additional name, but also offers our stadium, many other buildings on the site and thus the entire club real added value with innovative building technology," explained Borussia CEO Dr. Stefan Stegemann at a press conference on Tuesday.
"If we want to promote sustainability, we need a trustworthy partner with expertise and a long-term perspective," he added of ista, a leading international energy service provider that focuses on increasing energy efficiency in buildings.
"We're incredibly proud to become the naming partner of the stadium of one of the most traditional clubs in the Bundesliga," said ista CEO Hagen Lessing.
"Borussia and ista are a perfect match: we share values such as innovative strength, a sense of responsibility and the courage to shape change. This partnership is a real labour of love for us. ista-Borussia-Park not only has ista on the outside - it also has ista on the inside."
Watch: Gladbach - stadium watch
The eighth-biggest club in Germany in terms of membership (106,500 members), Gladbach were founded in 1900. The Foals are five-time Bundesliga champions (all in the 1970s) and have lifted three DFB Cups.
The Rhineland outfit's Borussia-Park was built between 2002 and 2004, replacing the storied but outdated Bökelbergstadion. It has a capacity of 54,022 for Bundesliga games, with 37,897 seats and space for 16,145 in the standing terrace.
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