Werder Bremen have signed up to the Common Goal initiative. - © Imago
Werder Bremen have signed up to the Common Goal initiative. - © Imago

Werder Bremen becomes first German club to join Common Goal


Werder Bremen are the first professional club in Germany to join Common Goal, the pledge-based charitable movement by streetfootballworld.

The Green-Whites will donate one percent of all future ticketing and sponsorship revenue to the social initiative.

"The partnership with Common Goal is a milestone, a historic moment, in our involvement in social initiatives, of which we are very proud," said Werder CEO Klaus Filbry, himself a member of Common Goal since 2019, donating one percent of his salary to the initiative.

Werder's own SPIELRAUM concept - actively working in communites to promote healthy lifestyles among youngsters - will also become a certified program under Common Goal.

"Having the SPIELRAUM concept be included as a certified and grant-worthy program under the Common Goal umbrella makes this partnership an absolute win-win situation for both sides," commented Dr. Hubertus Hess-Grunewald, Werder club president and fellow Common Goal member.

Common Goal was co-founded by Spanish footballer Juan Mata, with the likes of Mats Hummels, Julian Nagelsmann, Jürgen Klopp and Serge Gnabry subsequently signing up to the initiative that supports all manner of football charities worldwide.

"It's fantastic to see Werder Bremen become the first Bundesliga club to join the Common Goal movement," said Germany international Gnabry. "Nearly five years ago, when this initiative first launched with the support of us players and coaches, we had hoped to reach as many influential people from the footballing community as possible and to inspire them to want to commit one percent of their wages to social initiatives.

"To have Werder Bremen become the third professional football club to now also join the movement is just fantastic."

Denmark's Nordsjaelland and US outfit Oakland Roots SC were the first professional clubs to sign up to Common Goal, but four-time Bundesliga champions Werder are the biggest yet.