Germany boss Joachim 'Jogi' Löw has presided over more than a decade of success at the helm of Germany's national team - including the World Cup in 2014. - © © imago
Germany boss Joachim 'Jogi' Löw has presided over more than a decade of success at the helm of Germany's national team - including the World Cup in 2014. - © © imago

Joachim Löw: 10 things on Germany's World Cup-winning coach


The world knows the stars on the pitch that won Germany the 2014 FIFA World Cup in Brazil, but the brains behind the remarkable triumph is still largely an unknown figure. Allow to provide the lowdown on Germany's greatest ever coach, and the man who led them in Russia in 2018.

1) A nose for goal

Born on 3 February 1960 as the oldest of four brothers in the town of Schönau in south-west Germany, Löw completed his school education at the age of 17 before beginning an apprenticeship as a wholesaler. With a back-up plan in the bag to appease the parents, Löw could now focus on his football career, and in 1978 he joined the region's biggest club, SC Freiburg, for the first of three spells.

- © imago / Kicker/Liedel

2) Wait, he won other stuff beforethe World Cup?

While Löw's playing career was modest by his later standards – he never played for the senior Germany national team and only earned four caps for the Under-21s – the transition to the touchline seemed to suit him. Having been appointed as Stuttgart assistant coach in 1995 he was handed the first-team reins just a year later and guided a team containing future Bayern Munich star Giovane Elber to DFB Cup glory in 1997.

Watch: Jogi Löw, Germany's goalscoring coach

The following year Löw took the side to the final of the UEFA Cup Winners' Cup, where they suffered a narrow 1-0 loss to Chelsea. He would later take charge at Turkish giants Fenerbache, Karlsruhe and Adanaspor before winning the Austrian league title in Innsbruck in 2002.

- © imago

3) Part of the Germany revolution

So far, so run of the mill, right? Here is where things get interesting. When Jürgen Klinsmann was appointed as Germany head coach in 2004, he remembered Löw from the Hennes Weisweiler Coaching Academy, where they took their coaching badges at the same time some years earlier. Together, they set about changing the structure and mindset of the German game, gradually implementing a more dynamic approach that strayed from the country's typical image of a dour collective that would inevitably grind out results.


4) Record breaker

Perhaps the signs were always there that Löw would achieve something special, as he was only the third person to become Germany's head coach having never represented the senior team as a player (after Otto Nerz and Erich Ribbeck). He quelled any initial doubts with a comfortable 3-0 win over Sweden in his first game in charge, and underlined his talent with three more victories in Germany's subsequent outings, becoming the country's first head coach not to concede a goal in their opening four games.

5) Football in the family

Joachim was not the only gifted footballer in the Löw household and his younger brother Markus was a defender who also played for Freiburg, with the two coinciding in the squad for the first half of the 1980/81 campaign. Speaking of family, Löw was just 17 when he met his future wife Daniela. The two tied the knot in 1986 and were married for 30 years before separating in 2016.

"Show the world you're better than Messi, Mario" - and that he did, at least for one night. - © imago

6) Accustomed to scaling the heights

Germany's triumph at Brazil 2014 was not the first time Löw had been on top of the world. In 2003 he climbed the summit of Mount Kilimanjaro in Tanzania, standing as the highest peak in Africa at 19,340 feet. "It was a difficult ascent over five days and in the last night I reached my limit, both physically and mentally," he recalled in an interview with the Süddeutsche Zeitung magazine. "We got to the summit at sunrise and I felt a sense of happiness; that almost anything is possible in this world."

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7) Sweet (and sour) tooth

When it comes to nutrition it's a case of 'do as I say and not as I do,' for Löw, who enjoys indulging in several treats that are off-limits for his playing staff - including smoking. "I don't think anyone eats as many sweets as I do: cakes, chocolate, ice cream, desserts," he told Die Welt. "I also occasionally have one or two too many espressos." The 58-year-old went further, admitting he likes to wind down at home with "a nice plate of spaghetti and a glass of red wine while watching a good thriller. At home I want to feel in harmony; no extremes, nothing hectic."

8) His perfect Götze speech

It was the moment that defined decades of work when Andre Schürrle chipped a ball into the box for the extra-time substitute Mario Götze, who took the ball on his chest, in his stride, and fired past Sergio Romero on his left foot to send German fans into delirium. It was Götze's moment, and one that has made him a global star, but the secret soon came out on why Löw brought on the 22-year-old to "show the world" that he's "better than Messi".

It was the short word Löw had in Götze's ear that may have made all the difference in the final against Argentina.

"I said to Götze, 'show the world you're better than Messi and you can decide the game," revealed Germany's coach after the final in Rio de Janeiro. And it worked, as Götze scored to win the game.

9) Special "Poldi"

Speakers of German will be well aware of the pitfalls in social etiquette that come with deciding whether to address someone with the more formal "Sie" or the informal "du".

While it is customary for older people, or those in a position of seniority, to invite somebody else to use "du" – as Bayern Munich coach Jupp Heynckes recently did with his Hoffenheim counterpart Julian Nagelsmann – former Cologne and Bayern striker Lukas Podolski took matters into his own hands right from the off and is the only player to use the informal address with Löw.

10) Socially active

Löw is very conscious of his high-profile status and has quietly set about putting it to good use for the benefit of worthy causes. He has been vice president of 'Stiftung Jugendfussball' since 2002, a foundation that supports social projects involving football around the world.

He supported the 'We help Africa' initiative ahead of the 2010 World Cup in South Africa and he is involved with Plan International, an organisation that helps disadvantaged children across the globe. It is through the latter institution that he has sponsored a boy and a girl in Ghana since 2010.

Click here to find out how Germany could look at the 2018 World Cup!