The Bundesliga and Bundesliga 2 are set to feature in the spectacular FIFA gaming series for the foreseeable future with the recent announcements that Electronic Arts acquired the rights to exclusively license match simulation products until 2022.
The extension of the current deal is for four more seasons, beginning from the 2018/19 campaign. The rights package obtained by Electronic Arts also covers e-sports - or multi-player video sections - meaning the gaming giants will continue to offer the highly popular TAG Heuer Virtual Bundesliga and FIFA Ultimate Team competitions. An option to develop soccer manager simulations in all languages and to market them internationally on a non-exclusive basis has also been obtained by EA.
Watch: The Bundesliga Team of the Season for 2016/17
Speaking about the partnerships, the Chief executive officer of Bundesliga International, Mr. Jörg Daubitzer, said, "Match and manager simulations are especially important to us because they help make the Bundesliga even more popular around the world – especially among the target group of young people who are passionate about soccer. That is why we are particularly pleased to be able to continue our successful partnership with Electronic Arts and its world-leading FIFA product."
With the rapidly changing and constantly developing landscape of technology and platforms, Bundesliga International ensured its packages were technology-neutral, while the licenses granted apply worldwide and are available to be marketed in all languages.