“We are convinced that we have found the right personality for this role,” said Peter Peters, chairman of the supervisory board of the DFL. “DFL Digital Sports will continue to make an important contribution to the success of the DFL group.”
'Continuing DFL DS’ successful work'
Since 2011, following posts at Microsoft and broadcasting group RTL, Heyden occupied various directorial positions with the ProSiebenSat.1 Media AG. His last role was as the CEO of Maxdome GmbH. “With a particular view to the globalisation and digitalisation of media markets, content marketing and certain media types will take on an even greater significance. In that sense, then, we are pleased to have recruited a professional with leading experience in Andreas Heyden,“ commented DFL CEO Christian Seifert.
Heyden himself, meanwhile, was excited by the new challenge that awaits him. “As a dependable partner of national and international licence holders, I am looking forward to continuing the successful work done by the DFL DS, as well as improving the organisation’s own digital expertise,“ said the 41-year-old. Heyden follows in the footsteps of Josef Nehl, who is currently in the role as a provisional replacement following the departure of Tom Bender.