Borussia Dortmund's special edition kit commemorating the club's 110th anniversary sold out in just 150 minutes following its release on Saturday.
The all-black ensemble's "coal and steel, rooted in our home" motto is a homage to the industrial Ruhr district of North Rhine-Westphalia Dortmund call home.
Dortmund's one-off kit went on sale prior to the Matchday 14 meeting with Fortuna Düsseldorf at Signal Iduna Park. Dressed to impress, BVB ran out comfortable 5-0 winners, with captain Marco Reus and Jadon Sancho scoring twice, and Thorgan Hazard also on target.
England international Sancho, who also chipped in with an assist, intimated after the game he'll only stop wearing black when they make a darker colour.
"The black kit is the best I've ever worn," commented the 19-year-old winger, who donned the yellow of Watford and sky blue of Manchester City in his youth. "Maybe we should keep playing in it."
BVB's understated threads have proven a big hit on social media, with one savvy fan putting his mint-condition shirt up for auction on eBay for €1,909, to commemorate the year Dortmund was founded.
The 5-0 hiding of Fortuna, meanwhile, ensures the get-up is the most successful in the 110-year history of the club.
Dortmund will, nevertheless, revert to their traditional black-and-yellow colours for their next assignment, Tuesday's UEFA Champions League meeting at home to Slavia Prague. Lucien Favre's men need to better Inter Milan's result against Group F winners Barcelona to reach the last 16.
The five-time Bundesliga champions, who trail league leaders Borussia Mönchengladbach by five points in third, face Mainz (a), second-placed RB Leipzig (h) and Hoffenheim (a) in their final three competitive fixtures before the winter break.