It is an eagerly awaited moment circled in calendars by Bundesliga fans each year: the unveiling of their favourite club's new kit.
And going by the strips that have been revealed so far, supporters around the world will not have been disappointed. bundesliga.com takes a look at the latest threads...
Augsburg have stuck to what they know in 2017/18: it's a lovely red-and-white number that we'll be seeing at the WWK ARENA, with monochrome green and grey away and third kits respectively.
Click right here for the Augsburg online store! (in German)
Launched alongside the slogan "11 stripes for the Werkself", the new Leverkusen shirt features surprisingly enough, 11 diagonal stripes on the front - one for every player on the pitch - while sticking to the traditional club colours of red and black.
The 2017/18 home kit has arrived!— Bayer 04 Leverkusen (@bayer04_en) 12 July 2017
What do you think? pic.twitter.com/9ya8FLPBUd
The record champions have opted for a retro look with their home kit, inspired by their all-conquering teams of the 1970s.
The Bavarians have also revealed their new away kit, a dark blue number with a red strip across the middle. Click here for more.
Watch: Resplendent in red, the Bavarians have had some cracking kits down the years
BVB launched their new jerseys accompanied by the motto 'Pure Emotion'. Among the new features is the fading of black to yellow, and vice versa, on the horizontal stripes.
Watch: Black and yellow are the only colours in Dortmund, as the club's kits have shown through the years
The official club website describes the new work uniform thus: "The Borussia home shirt features the traditional black and white club colours and is one that any lover of fine details will admire." A lofty claim, but hard to dispute!
'Ready to stretch every sinew' is the motto that accompanied the launch of Cologne's new home get-up. The Billy Goats love a white-and-red variation - this time the Carnival club have opted for vertical stripes. Fetching!
Click right here for the Cologne online store! (in German)
Frankfurt unveiled their new kits while also announcing their new sponsors, Indeed. The almost all-white number has black pin-stripes, thinner than in recent seasons. On the road, the Eagles will be decked all in black.
Click right here for the Frankfurt online store! (in German)
The Black Forest side gave their new kit a first public airing in their final home game of the season, a 1-1 draw at home to Ingolstadt on Matchday 33.
Wir starten das Anti-Shitstorm-Programm 😜— SC Freiburg (@scfreiburg) August 2, 2017
Schenkt dem bereits bekanntesten Trikot der Bundesligasaison 2017/18 Liebe und Zuneigung ❤️ pic.twitter.com/aROTRBDNoc
Click right here for the Freiburg online store! (in German)
It's a throwback shirt from Hamburg to the glory days of the 1980s. What a shirt this is...
Click right here for the Hamburg online store (in German)
Promoted Hannover are bringing burgundy back to the Bundesliga. A black fade effect can be seen rising from the waistline of the Reds' home shirt, as well as their green - let's call it parakeet - away ensemble. Hannover's white change strip features a slick black and green sash.
Click right here for the Hannover online store! (in German)
The capital club went all out to present their kit for the new season as they hung a massive version over 200 feet in the air off the top of the Siegessäule (Victory Column) in the heart of Berlin's Tiergarten.
The Old Lady have stuck with a tried-and-tested formula for this new kit, but with the noticeable addition of gold outlines around the club crest to celebrate their 125th anniversary. Will that push them on for gold in 2017/18?
The Sinsheim-based outfit roped in striker Andrej Kramaric to produce this little teaser: "Eight Bundesliga shirts in nine years. What will the ninth one look like?" Well, here it is ...
Mainz likewise showed off their handsome new attire on Matchday 33, marking the occasion with a thrilling 4-2 triumph over Frankfurt.
Click right here for the Mainz online store! (in German)
Same colours for 2016/17 Bundesliga runners-up Leipzig, but with a twist. Check out those sleeves!
Schalke have opted for a patterned white number on the road, and black and green for the odd occasion when blue and white threatens a kit clash. The Royal Blues' home get-up remains under lock and key.
In a slight departure from the norm, promoted Stuttgart have added black sleeve and collar trims to their traditional white home shirt with singular red hoop.
Click right here for the Stuttgart online store! (in German)
It's a darker shade of green for Werder Bremen, alongside a stylish white away shirt with horizontal green stripes, and an eye-catching purple third kit.
You guessed it, Wolfsburg have gone for a green number for their home kit, although have broken the mould and gone for a smart blue away kit.
Our five latest additions in the new blue away kit.🐺💪 pic.twitter.com/DB13m7dBos— VfL Wolfsburg EN (@VfLWolfsburg_EN) 3 July 2017