- Brazilian scores goal on first start of the season.
- First goal with right foot after seven with his left.
- Immortalised the moment with a selfie with a friend in the crowd.
Douglas Costa's performance in FC Bayern München's 2-0 win over Borussia Mönchengladbach evoked memories of how the Brazilian winger burst onto the Bundesliga scene a year ago.
He made a picturebook start to his career in Germany, and on Saturday he added another – uniquely genuine – photo to the collection.
After opening his account for the season in the 31st minute – his first goal in the Bundesliga with his right foot after seven with his left – the 26-year-old knew exactly how to celebrate. He raced over to near the bench and grabbed a phone off one of his friends in the crowd, taking a selfie which was doing the social media rounds quicker than he could make it back into position.
"It's been such a long time since he scored and when you finally find the back of the net again, then you do get overwhelmed by emotions," said Thomas Müller – himself still waiting for his first Bundesliga goal of the season, and perhaps now imagining a fitting way to celebrate when it does arrive. "It looked like it was something he had arranged in advance. That's what makes football so special."
It reminded Müller of one of Costa's compatriots. "It was like Giovane Elber when he rolled himself up in a huge FC Bayern logo," added the attacking midfielder after Costa did a Francesco Totti by celebrating a goal with a selfie.
Watch: Xabi Alonso delights in Bayern's return to winning ways in the Bundesliga
There is no rule against celebrating in such a way. "We live in a world of social media," said his coach Carlo Ancelotti. "Of course I would prefer my players to remain focused on the game, but these things happen. He had a good game and he can get away with this."
He should have plenty of chances to please his coach with a goal and a selfie too having sufficiently impressed on his first start of the season after recovering from a thigh injury. He gave balance to the team on the opposite side of the field to Arjen Robben, ensuring that Bayern had two lethal channels of attack.
With Franck Ribery still sidelined through injury, such a performance can only mean more minutes for Costa as the fixtures come thick and fast for the record champions. With DFB Cup, Bundesliga and Champions League games piled up over the next fortnight, there will be no time to catch breath – except, perhaps, when taking a celebratory selfie.
"It would be nice if he comes over and takes the next one with me," said Ancelotti with a smile, preparing his pose for Costa's next social media hit.
Maximilian Lotz reporting from Munich