Bundesliga App Launches on TAG Heuer Connected

To mark the start of the second half of the 2015/16 season, TAG Heuer and the DFL Deutsche Fußball Liga introduce the Bundesliga app exclusively for the TAG Heuer Connected watch.

The Bundesliga app, which has been specially developed by the DFL Deutsche Fußball Liga for smartwatches, can be exclusively used on the TAG Heuer Connected watch until the end of the 2015/16 season. The TAG Heuer Connected was presented at the beginning of November 2015 by luxury Swiss watchmaker TAG Heuer together with its partners Intel Corporation and Google.

This app brings the beautiful game to football fans' wrists. It is always available, discreet and informative. Whether out and about, visiting friends or in a business meeting: users always know the score in live games, without having to look at their mobile phone.

Thanks to the unique and intuitive way in which information is presented, users of the TAG Heuer Connected watch can display the most important functions of the Bundesliga app in the three "interactive counters" at 12 o'clock, 9 o'clock and 6 o'clock on the chronograph dial. This user-friendly ergonomic display provides information clearly and simply, enabling the user to stay focused on the essentials without this spoiling the TAG Heuer watch's classic appearance.

Numerous functions in the Bundesliga app have been optimised for the TAG Heuer Connected watch, including showing Bundesliga match data live. Users can select favourite teams for whom they would like to receive live match information. Users will then be shown significant match events on the chronograph dial. If users tap on a game or a result in one of the three chronograph counters, they are automatically redirected to the match's live ticker where the current score, the remaining time and the latest match events are displayed in a user-friendly manner.

Any available match events will be displayed upon launching the app, including half-time whistles, substitutions, goals, and all cards. When there are no matches, a countdown is shown to the next Bundesliga match featuring their favourite team.