Bayern's honorary president Franz Beckenbauer was present at a press conference in New York on Friday to unveil the new partnership with web portal MSN.
Spreading the Bayern message stateside
The partnership will see Bayern-related news, stories and features delivered to a US audience in a variety of media forms. It will also help more content reach US consumers, with the 2015/16 Bundesliga season also set to be broadcast by FOX Sports and reach 85 million homes.
Furthermore, Beckenbauer will pen a regular column on fcbayernmunich.com. "It's great to be back in the US," said Der Kaiser. "The quality and interest in soccer here is at the highest level it has ever been. I’m excited to provide my perspective on the most talked about topics on the sport and club level for FC Bayern in the US.”