Frankfurt - DFL Sports Enterprises has today granted the rights for the live transmission of the Bundesliga and Bundesliga 2 matches for betting activities.
The betting/streaming rights have been awarded for the 2015/16 and 2016/17 seasons for the entire world with the exception of Germany, Austria, Switzerland, Italy, Liechtenstein, Luxembourg, San Marino and Vatican City.
The rights were again acquired by the sportsman media group agency in an auction. The acquirer of the rights operates as an agency in relations with betting service providers.
Under the betting/streaming rights, matches are broadcast live in sports betting shops and on online platforms for registered active users. The screen size and transmission quality are limited to prevent competition with conventional live broadcasts.
The license revenue per season has been significantly increased five-fold compared with the current license period. It has been agreed not to disclose the total license amount.
DFL Sports Enterprises has been awarding betting/streaming rights for non-German-speaking territories in a separate package since the 2009/10 season.