With increasing numbers of Chinese viewers attracted to the excitement and passion of Germany’s top flight, the Legends Tour will give fans the chance to taste for themselves what makes the Bundesliga one of the most revered leagues in the world.
A special meaning
Metzelder, who won Bundesliga and La Liga titles and was a World Cup and European Championship finalist in a glittering [13-] year career, will spend four days in the Chinese capital interacting with Chinese youngsters, including at an exclusive meet-and-greet for 50 lucky young fans. His trip will also take in an autograph session at the world’s largest Adidas Store and an appearance on CCTV5’s Total Soccer program.
Together with the Soong Ching-ling Foundation, he will also visit a primary school for children of migrant workers in Huangzhuang. For Metzelder, who was capped 47 times by Germany, China has a special meaning: “It was in a friendly against China that I played my first game back for Germany after a long time out injured,” Metzelder explained.
'An eye-opening experience'
“I do a lot of work with kids in Germany, both at my childhood club TuS Haltern and through my foundation,” he added. “I’m looking forward to meeting Chinese kids on and off the pitch, and in particular the visit to the primary school. It’s going to be an eye-opening experience for me.”
Alongside the Legends Tour, which will give fans in China the chance to meet one of the biggest stars in Bundesliga history, the League is reaching out to fans via its official Bundesliga Sina Weibo, Youku and WeChat accounts, launched earlier this summer. The new platforms, which complement the Bundesliga’s longstanding partnership with CCTV5, are helping bring the League even closer to its millions of Chinese fans.
Meet & Greet with Christoph Metzelder
Young fans can qualify for the exclusive meet-and-greet with Christoph Metzelder through the Bundesliga’s Chinese social media platforms: http://weibo.com/bundesligaofficial