“Following the launch of our official US online shop this is another major component of our North American strategy. The 60 million soccer fans in the USA can now follow the news and action at our club even more closely,” FC Bayern's director for internationalisation and strategy Jörg Wacker said.
Focus on the US
Using geotargeting, the new service automatically directs users in the US to their own website, which is compatible with all mobile devices. A dedicated local infrastructure ensures significantly reduced page build and load times.
With Bayern making a concerted effort to further strengthen their brand presence Stateside, the German record champions have also integrated two matches there into their pre-season schedule. First up in New Jersey on 1 August are Mexico's Chivas Guadalajara, with a game against an MLS All-Star select scheduled for Portland on 7 August.