Due to its unpredictability, as well as the growing number of young German and international stars, Germany's goal-rich top flight has become even more attractive to broadcasters the world over. DFL Sports Enterprises has secured broadcast coverage in every corner of the globe for the current Bundesliga rights cycle, which runs until 2015. Today, the Bundesliga is licensed in 207 of the 209 FIFA member states and broadcast live in 204 countries through deals with over 60 different broadcasters.
Direct relationships have been established with trusted partners, ranging from GolTV in North America, ESPN in all Latin America including Brazil as well as in Great Britain, to NTV Plus in Russia & CIS and Chinese public broadcaster CCTV. Dubai Sports Channel’s Bundesliga coverage reaches over 100 million households in the Middle East and Northern Africa, while Eurosport airs the league in 35 countries across Eastern Europe, Scandinavia, the Netherlands and Russia/CIS.