DFL Deutsche Fußball Liga GmbH, Guiollettstraße 44-46, 60325 Frankfurt am Main, Germany (the "DFL") collects, processes and uses personal data which has been captured from visits to the platform showcase.bundesliga.com (the "Website") in compliance with the applicable data protection provisions of the Federal Republic of Germany. This Privacy Statement sets out which visitor ("User") data is captured on the Website and how this information is processed and used.
1. Personal Data
Personal data is all data containing information about the personal or material circumstances of an identified or identifiable natural person. This includes, for example, name, email address, home address, phone number or date of birth.
2. Data collection, processing and use when the Website is accessed over the internet
Each time a User accesses the Website, the User's internet browser, for technical reasons, automatically supplies the following data to the DFL's web server:
- IP address of the computer
- date and time of access
- name and URL of file downloaded
- amount of data transmitted
- access status (file transmitted, file not found, etc.)
- data identifying internet browser software and operating system used
- name of internet access provider of the User
- website from which the access was made
The collection, processing and use of this information is solely for the purpose of enabling the use of the Website (connection set-up), system security and technical administration of the network infrastructure. No comparison with other datasets or any transfer of the collected data to third parties, even partial transfer, is carried out.
With regard to data collection, processing, and use for the purpose of optimizing the Website through web analytics and the creation of user profiles, additional reference is made to Section 3 of this Privacy Statement.
3. Data collection, processing and use in the context of web analytics and creation of user profiles
The information generated by the cookie about the User’s use of the Website (including the User's IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information on the DFL's behalf for the purpose of evaluating the User’s use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate the User’s IP address with any other data held by Google.
The DFL has followed the procedures recommended by the German Data Protection Authorities to protect the User's privacy, including measures to anonymise/shorten the User's IP address as far as possible (see the English version). Therefore the User’s IP address will be shortened by the "IP-Anonymise"-function for the use within the European Union/European Economic Area, only in exceptional cases will the full IP address be transferred to and shortened in the United States. The User may refuse the use of his/her data using a browser plugin provided by Google by following this link.
Further information about the Google privacy terms can be found under the following links: Google Analytics Terms of Service or Google Analytics Overview. Please note that on this Website, Google Analytics code is supplemented by "gat._anonymizeIp();" to ensure an anonymized collection of IP addresses (so called IP-masking).
4. Purpose of processing and use of personal data
Any processing or use of a User's personal data is only for the purposes stated in this Privacy Statement and only to the extent necessary to achieve the respective purposes.
Personal data will not be published by the DFL, nor will it be passed on to third parties without authorization.
Transmission of personal data to government institutions and authorities will only be carried out within the framework of mandatory national legislation or if the transmission is necessary for legal or law enforcement purposes as a result of attacks on the network infrastructure.
5. Retention and deletion of personal data
As soon as it is no longer needed for the purposes for which it was collected or as soon as the User requests so, all personal data stored and all pseudonymised usage data will be directly and irretrievably deleted; this will be the case, provided that the DFL is not under a statutory duty to store the data. If the DFL is under a statutory duty to store the data, the stored personal information and the pseudonymised usage data will be permanently deleted upon expiry of the relevant statutory retention periods.
The DFL uses technical and organizational security measures to protect the personal data of users from accidental or intentional manipulation, loss, destruction, or access by unauthorized persons. These security measures are continually being updated in line with technological developments.
7. Links to other websites
The Website may contain links to other websites. This Privacy Statement applies solely to the Website. The DFL has no influence over, and does not control whether other providers comply with applicable data protection provisions.
8. Right of information, rectification, blocking or deletion of data
Users of the Website have a right to receive information with regard to the personal data collected concerning them. They also have a right to rectification of inaccurate data, as well as blocking or deletion of data. To contact the DFL, click here.
9. Acceptance, validity, and timeliness of the Privacy Statement
By using the Website, the User agrees to the collection, processing, and use of his/her data, as described in this Privacy Statement. This Privacy Statement is currently valid and dated as of 1 October 2016. The DFL reserves the right to change this Privacy Statement at any time as needed with effect for the future, especially in order to adapt it to the further development of the Website or the implementation of new technologies.