FOX SPORTS kicks off Bundesliga coverage
FOX Sports is in its debut season as the official global broadcaster of the Bundesliga.
The deal between the Bundesliga and FOX runs for a five-year term in Asia, Latin America and the US, and a two-year term in Italy and The Netherlands, spanning 80 countries and territories on four continents. It includes rights to all 306 Bundesliga matches each season, as well as the German Supercup and the Bundesliga Relegation Playoffs. In addition, FOX holds digital distribution rights, including the ability to make DFL content available through new and existing authenticated online television services, as well as on mobile devices in the contracted territories.
"We are delighted to embark on a journey with such an important, global-scale partner that provides German football even more opportunities for worldwide exposure," said Christian Seifert, DFL CEO. "The partnership with FOX confirms the international importance of the Bundesliga and its continuous international growth."
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Exciting deal
"Bundesliga is one of the greatest football leagues in the world. It features exciting high quality football, plenty of goals, great stadiums full of passionate fans, and excellent production standards on-screen" said Simon Thomas, Executive Vice President of Global Sports and Content Sales for FOX International Channels (FIC). "We want to showcase that to the biggest audience possible, and play our part in growing the popularity and profile of the Bundesliga worldwide through our extensive global platform of sports channels and commitment to innovative marketing."
"With FOX and FOX SPORTS, we have the #1 entertainment channel in the world as well as the #1 sports channel in the world. We are excited to use the power of both those platforms to bring the Bundesliga to world in a big, exciting way," said Liz Dolan, FIC’s Chief Marketing Officer. "This is the first time that a single broadcaster will showcase the opening match of a football season in such a way. It shows the power of FOX and our commitment to the Bundesliga for the long-term worldwide."