On behalf of DFL Deutsche Fußball Liga e.V. and DFL Deutsche Fußball Liga GmbH, DFL Sports Enterprises GmbH will issue a tender for the Official Match Ball starting from the 2018/19 season. The tender consists of two packages, which will be awarded for four seasons (until the end of the 2021/22 season).
The “Official Match Ball of the Bundesliga and Bundesliga 2” package comprises of the rights to develop, manufacture, sell and advertise the Official Match Ball, the Official Winter Ball as well as replicas of the Official Match Ball from season 2018/19 until season 2021/22. The Official Match Ball will be used in all Bundesliga and Bundesliga 2 matches, in the relegation matches in which teams from both leagues play at home as well as in the Supercup competition.
The “Fan-Ball Products” package comprises of the rights to develop, manufacture, sell and advertise merchandising balls that have a different design from the Official Match Ball, but deploy Bundesliga brand insignia (e.g. Bundesliga and Supercup logos, depictions of the “Meisterschale” of the Bundesliga and Bundesliga 2 or of the Supercup trophy).
The two tender packages can be acquired either individually or together. Thus, for the first time, the tender process will target not only companies from the sporting goods industry, but a wider group of enterprises, including toy manufacturers.
Companies interested in bidding for one or both of the packages can register for the tender process from today until January 23, 2017. The registration form can be downloaded at http://www.bundesliga.de/tender-official-matchball.
According to the provisional schedule, DFL Sports Enterprises GmbH will send a procedure letter to suitable companies registered properly and in time by the end of January 2017. Among other information, the letter includes the subsequent schedule and the rules of the tender process. It is further planned to provide those interested parties that meet the requirements of the procedure letter with the tender documents by the end of February. These documents detail the exact scope and content of the rights packages.