Cologne - The Bundesliga is looking at ways in which it can provide its Chinese fans with all the fascination of Bundesliga. To that end, Germany's top flight has begun localising content for the benefit of the fan base in a country with over 1.35 billion inhabitants.

As of July 2014, existing content has been distributed across three of China's most influential digital platforms: Sina Weibo - the country's foremost social network, with over 500 million users; WeChat (WeChat-ID: OfficialBundesliga), a mobile notification service; and Youku, China's YouTube equivalent, where fans are able to watch videos shared from other social networks with no subscription required.