Christian Seifert (l.), CEO of the executive board of the DFL and Hanjo Schneider (r.), CEO of Hermes Europe
From Matchday 18 onwards the Hermes logo will be visible on the left arm of all Bundesliga players' shirts
At the official presentation, 36 models introduced the new-look versions of the shirts of all Bundesliga and Bundesliga 2 clubs
The stele which displays the ball before the match has also had a makeoverHamburg - The Bundesliga championship plate, the coveted Meisterschale, will embark on its first-ever nationwide tour of Germany at the beginning of March.
The roadtrip, which will run until the end of the current season, is set to begin in Dortmund with stop-offs planned in Berlin, Munich, Frankfurt, Essen, Stuttgart, Cologne and Nuremberg. The exact dates of the itinerary have yet to be confirmed.
The promotional tour is part of a new partnership between the DFL Deutsche Fußball Liga and the Hamburg-based logistics company Hermes. The contract runs from the start of the second half of the season, when FC Schalke 04 host Hannover 96 on 18 Friday January (kick-off 20:30 CET), through to 30 June 2017. The agreement foresees the placement of a logo on the left arm of players' shirts, the fourth official's display board and on the stele displaying the match ball ahead of kick-off.
"The Bundesliga is one of Germany's last remaining cross-generational institutions," said Christian Seifert, CEO of the executive board of the DFL: "With the presentation of the championship plate around the country, we want to further underpin that status."
